Go Bright Marketing creates logos through a process of iterative creative investigation, incorporating fonts and handcrafted illustrative elements. For Hemp Horse we started with considering what of the product's core benefits and qualities needed to be visually enforced. A sense of wellness and elevation, referencing the key ingredient (whole hemp leaf) and beneficiaries (equines) all displayed in a visual style appropriate for a high-end product was kept forefront in the design process.
After investigating several design solutions, a combination of a hemp leaf shape and a horse silhouette came together to create a pegasus-style logomark for Hemp Horse Gold. Starting with a hand drawn sketch, the logo was outlined using the pen tool in Adobe Illustrator and combined with carefully selected fonts to create the final logo.
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